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RÉSUMÉ

EXPERIENCE

Account Supervisor, The Mixx, April 2024 – Present

Senior Account Manager, May 2022 - April 2024 | Account Manager, April 2021 – May 2022

Act as day-to-day client services lead, owning the project lifecycle of consumer-facing & internal campaigns, annual marketing plans, special initiatives & brand activations across clients.

Agency Responsibilities

  • Lead facilitator between client, account & project management team, strategy & studio departments

  • Manage relationships & engage with partner agencies & freelance workers

  • Evaluate trends, gather insights, review key metrics to inform existing & prospective business decisions

Client List

American Express & American Express Travel, April 2021 – Present

  • Management of $1.5M+ in work annually, and over $3.2M in 2022

  • Lead pre-production through post-production for multiple photo-video shoots annually, ensuring client satisfaction & creative quality

  • Manage strategy, copy writing & creative execution for always-on digital media presence across American Express Travel’s paid & owned channels

  • Helped craft the return to market campaign for American Express Travel post-pandemic, resulting in 102:1 ROI & $550M+ in sales attributed to paid media in 2022

  • Led creation of American Express’ ‘Backing Change’ campaign, resulting in 134% YOY increase in grant applications to The U.S. Black Chambers & Coalition to Back Black Businesses by Black small-business owners

  • Led the pitch, briefing, strategy & creation of American Express’ international technology recruitment campaign, launched in 2024

  • Co-lead new business development & RFP responses

Smirnoff, January 2022 – Present

  • Management of $500K in work annually

  • Lead strategy on multi-year LGBTQI+ Initiative, launched in 2024, laddered into Smirnoff’s newly unveiled brand world ‘WE DO WE’

  • Crafted 2022-2023 LGBTQI+ strategy, creative & activation, earning 858 placements & 1B+ impressions

  • Oversaw experiential execution of international finale event tied to 2022-2023 LGBTQI+ campaign

Disney Gift Card Services, September 2021 – Present

  • Plan & execute Disney Gift Card Services’ yearly email presence & cadence

  • Stabilized account budget at $100K annually beginning in 2022 after 15+ years as a client

  • Helped brand regain market share lost during pandemic by March of 2022, resulting in multi-year sales metrics that beat pre-pandemic reporting

  • Oversaw design of 2 new gift cards, used across both digital & physical product offering

Marketing Coordinator, One World Observatory, May 2018 – April 2021

Worked as a marketing strategist and lead graphic designer for One World Observatory, as well as its parent brands, Legends Global Attractions & Legends Hospitality.

Responsibilities

  • Owned creation & creative direction of all print, out-of-home & digital marketing efforts

  • Assisted in internal updates & external with external web development teams to optimize website’s UX & UI

  • Designed & proofed decks for new initiatives, proposals, programming recaps & sales reviews

Key Results

  • $5M+ dollar annual EBITDA increases for 2018 & 2019 due to involvement in the creation & execution of annual marketing plan 

  • Led creation of a new ticketing structure, increasing premium ticket adoption by 31% overall & 59% online

  • Paid digital media performance averaging 3x above industry benchmark

SKILLS

Account, Team, & Executive Leadership | Budget & Resource Management ($10K – $3.5M+) | Strategic Concepting | Creative Direction | Brand Planning & Identity Solutions | Production Management | Brief Writing

EDUCATION

Fordham University, 2013 – 2017
B.A. in Visual Arts, concentration in Graphic Design
Minors in Marketing and Psychology

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